Keyword Library
KeywordFear
Avoid
Frames content around sidestepping a negative outcome.
Why it works
Loss aversion — we're more motivated to avoid pain than to pursue gain.
Examples
“Avoid these 3 mistakes when you raise your prices.”
“The one word to avoid in every cold email.”
Placement tips
Sentence opener; follow with a specific, countable danger.
Hooks using this keyword
The biggest mistake {audience} make with {topic} is _____.
Mistake·LinkedIn
Stop {common action}. Do {better action} instead.
Contrarian·Twitter/X
Before you {action}, {warning or insight}.
Authority·LinkedIn
You're losing {resource} to {hidden cause}.
Fear·LinkedIn
Warning: don't {common action} before you {condition}.
Fear·Twitter/X
Related keywords