Hook Library
FearFearUrgencyBeginner
Warning: don't {common action} before you {condition}.
A one-word interrupt that triggers protective attention and implies real, insider-known stakes.
Why it works
- 'Warning' triggers immediate protective attention.
- Implies insider knowledge of a real danger.
- Loss aversion drives the reader to heed it.
Best use cases
Cautionary, high-stakes advice.
Pre-purchase or pre-decision content.
Goals:EducateGenerate Leads
Common mistakes
- Crying wolf with fake stakes.
- A warning with no clear action to take.
Examples
“Warning: don't build the feature before you sell it.”
“Warning: don't quit your job until you've replaced 50% of your income.”
“Warning: don't run ads before your organic converts.”
Variations
Read this before you {X}.Heads up: {danger} is more common than you think.PSA for anyone about to {X}: