Hook Library
AuthorityAuthorityUrgencyBeginner
Before you {action}, {warning or insight}.
Catches the reader at a decision point with a timely intervention and implied stakes.
Why it works
- Implies a closing window of opportunity.
- Positions you as the helpful insider.
- Names the reader's exact next move.
Best use cases
Intercepting a reader about to make a costly decision.
Lead magnets and pre-purchase content.
Goals:EducateGenerate Leads
Common mistakes
- A warning with no real stakes.
- Targeting an action the reader isn't about to take.
Examples
“Before you hire a marketer, fix these 3 things or you'll waste the budget.”
“Before you raise a round, read this. It'll save you 6 months.”
“Before you build the feature, sell it. If nobody buys, don't build.”
Variations
Read this before you {X}.Don't {X} until you've {Y}.First, before anything else...