Hook Library
ContrarianUrgencySurpriseBeginner
Stop {common action}. Do {better action} instead.
A direct command that interrupts the scroll and implies the reader is wasting effort — paired with a clear replacement.
Why it works
- Commands interrupt autopilot scrolling.
- Implies the reader is currently wasting effort.
- The replacement makes it actionable, not just critical.
Best use cases
Correcting a common but counterproductive habit.
Quick, punchy standalone posts.
Goals:Go ViralEducate
Common mistakes
- Telling people to stop without a replacement.
- Being contrarian about something trivial.
Examples
“Stop writing threads. Write one great sentence and expand it.”
“Stop chasing followers. Chase the 100 people who'd pay you.”
“Stop A/B testing buttons. Test the offer.”
Variations
Never do {X} again.Quit {X}. Start {Y}.Delete {X} from your routine.