Contrarian
Stake out the unpopular position. A defensible contrarian take is the fastest way to stop the scroll and start a conversation — people can't help but weigh in. The risk is being contrarian without substance; always earn the take with evidence or experience.
Examples
“Stop journaling. For most people it's rumination with extra steps.”
“Hot take: your morning routine is procrastination in a productivity costume.”
Templates
Hooks built on this framework
Related frameworks
False Belief
Target a belief the reader is quietly certain about, then dismantle it. Because you're correcting them rather than informing them, the stakes feel personal and the payoff feels essential. Always replace the old belief with a better one — never leave a hole.
Expectation → Reality
Set up what the reader expects, then break it. The dissonance between expectation and reality is a pattern interrupt that forces attention and makes your insight feel like a revelation rather than a lecture.