Power words
Keyword Library
The individual words that make hooks fire — organized by the psychology they trigger. Swap a flat word for a charged one and watch the difference.
Curiosity
6 wordsHiddenCuriosity
Signals information that exists but is deliberately out of view.
SecretCuriosity
Frames knowledge as privileged and not widely shared.
UnexpectedCuriosity
Flags that what follows will violate the reader's assumption.
TruthCuriosity
Positions your take as the honest reality behind a myth.
FinallyCuriosity
Signals a long-awaited answer or resolution has arrived.
UnknownCuriosity
Marks territory the reader hasn't explored.