Keyword Library
KeywordAuthority

Research

Anchors a claim to systematic investigation.

Why it works

Borrows the credibility of rigor; readers lower skepticism when a claim is 'researched'.

Examples

“New research on attention spans changes how you should open.”

“I did the research so you don't have to.”

Placement tips

Early, to frame the whole piece as evidence-backed.

Hooks using this keyword

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