Find the right hook
Hook Finder
Tell us what your next X post is about, and get the real, proven hooks that fit — with the exact pattern, documented reach, and an adaptable template. No blank page, no guesswork. YouTube & TikTok coming soon.
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115 proven hooks for X (Twitter)
A professor at Wharton REQUIRES his students to use AI and ChatGPT in his courses.
Rob Lennon 🗯 | AI Whisperer (@thatroblennon)·thread source
A credible institution doing the opposite of what you'd expect creates cognitive dissonance the reader must resolve.
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A {authority figure} at {respected institution} REQUIRES {surprising, counter-norm behavior}.
RIP website designers.
Rowan Cheung (@rowancheung)·single tweet source
A mock-obituary for a profession is provocative and polarizing, baiting both agreement and outrage into the replies.
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RIP {profession or category about to be disrupted}.
10 free websites that are so valuable they feel illegal to know:
Zain Kahn (@heykahn)·single tweet source
A specific count promises finite, skimmable value, and 'feels illegal to know' adds forbidden-knowledge allure.
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{number} free {resources} that are so valuable they feel illegal to know:
Hard skills get you hired.
Zain Kahn (@heykahn)·single tweet source
A short, absolute statement sets up an obvious contrast the reader expects to see flipped in the next line.
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{Thing A} gets you {outcome A}.
ChatGPT is just the tip of the iceberg.
Zain Kahn (@heykahn)·single tweet source
'Tip of the iceberg' implies a hidden, larger world beneath the familiar, promising the reader insider discovery.
Make it yours
{Well-known thing} is just the tip of the iceberg.
How to get rich without getting lucky:
Naval Ravikant (@naval)·thread source
Promises a coveted outcome while removing the #1 perceived barrier (luck), making success feel controllable and the thread essential reading.
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How to {big outcome} without {common excuse/dependency}:
How to Get Rich (without getting lucky):
Naval (@naval)·thread source
It promises a coveted outcome while stripping away the excuse people hide behind, so the reader has to see how it's done.
Make it yours
How to {desirable outcome} (without {the shortcut or excuse people assume you need}):
Nobody who’s actually good at making money needs to sell you a course on it.
Naval (@naval)·single tweet source
It attacks a category the reader is already suspicious of, delivering a satisfying truth in one line that begs to be shared.
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Nobody who's actually good at {skill} needs to {common way people monetize it}.
Bitcoin is an exit from the Fed.
Naval (@naval)·thread source
Compressing a complex topic into one provocative definition reframes how the reader sees it and forces a reaction.
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{Thing} is an exit from {the system it disrupts}.
People who don’t organize into tribes get wiped out by people who do.
Naval (@naval)·single tweet source
A stark winners-and-losers framing triggers tribal instinct and self-preservation, making the reader pick a side.
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People who don't {behavior} get {consequence} by people who do.
The only real test of intelligence is if you get what you want out of life.
Naval (@naval)·single tweet source
Redefining a loaded word like 'intelligence' challenges the reader's self-image and dares them to disagree.
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The only real test of {abstract quality} is {concrete, unexpected measure}.
I interviewed 5 billionaires this week I asked them to share their best advice
Greg Isenberg (@gregisenberg)·thread source
Borrows authority from billionaires and promises rare, high-status insight the reader can't get elsewhere, creating an irresistible curiosity gap.
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I interviewed {number} {high-status people} this week. I asked them to share their best {topic} advice:
With Jeff Bezos stepping down as CEO, here's a thread on the best business advice he's given.
David Perell (@david_perell)·thread source
Riding a trending news event captures existing attention and search momentum while delivering evergreen value.
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With {trending news event}, here's a thread on the best {topic} advice from {relevant figure}.
I made a list of things that 95% of people think are true but aren't.
Greg Isenberg (@gregisenberg)·thread source
Framing the reader as possibly part of the wrong 95% creates a self-check reflex that compels them to read and confirm.
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I made a list of things that 95% of people think are true but aren't.
I made some mistakes that cost me $75 million.
Greg Isenberg (@gregisenberg)·thread source
A staggering dollar figure attached to personal failure triggers both shock and the promise of expensive lessons for free.
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I made some mistakes that cost me ${large number}.
Elon Musk often talks about hiring job candidates who can answer this one question.
Greg Isenberg (@gregisenberg)·thread source
Referencing 'this one question' but not revealing it forces the reader to expand to close the curiosity gap.
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{Famous person} often talks about {action} using this one {thing}.
Divorce your time and income: (thread)
Jack Butcher (@jackbutcher)·thread source
A surprising two-word command reframes a familiar wealth concept, sparking curiosity about the mechanism behind it.
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Divorce your {input} from your {output}: (thread)
The single greatest skill you can develop is the ability to stay in a great mood in the absence of things to be in a great mood about.
Alex Hormozi (@AlexHormozi)·single tweet source
Naming the single most important skill opens a curiosity gap, and the paradoxical phrasing makes the insight feel hard-won.
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The single greatest skill you can develop is {counterintuitive ability}.
What happens when you die:
Alex Hormozi (@AlexHormozi)·thread source
It opens the biggest possible loop with a colon promising an answer, and almost no one can scroll past the question.
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What happens when you {universal, high-stakes event}:
Your 9-5 isn’t killing your dreams.
Alex Hormozi (@AlexHormozi)·single tweet source
It defends the very thing the reader expects to be blamed, creating tension that only resolves by reading on.
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Your {common scapegoat} isn't {the thing everyone blames it for}.
At your funeral, friends and family will argue over who gets your belongings.
Alex Hormozi (@AlexHormozi)·thread source
Vividly projecting the reader into a mortality scene creates instant emotional stakes and a reason to keep reading.
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At your {future milestone}, {vivid, uncomfortable scene}.
Friendly reminder that no one gives a shit about the reason you didn’t make it happen.
Alex Hormozi (@AlexHormozi)·single tweet source
The gentle 'friendly reminder' framing collides with a blunt truth, and the contrast makes the slap land harder.
Make it yours
Friendly reminder that {blunt, unwelcome truth}.
a quantum computer just solved a 10^25-year problem in 5 minutes and you're laughing?
@jackbutcher (@jackbutcher)·single tweet source
The mock-incredulous 'and you're laughing?' format frames a jaw-dropping fact as something the reader is foolishly ignoring.
Make it yours
{astonishing thing} just happened and you're laughing?
creativity dies without deadlines
@jackbutcher (@jackbutcher)·single tweet source
A tight, quotable maxim states a counterintuitive truth with zero fluff, making it easy to nod along and reshare.
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{desirable thing} dies without {unexpected constraint}
The CEO of Adobe just emailed me...
Sam Parr (@thesamparr)·single tweet source
A high-status figure reaching out plus a trailing ellipsis opens a loop the reader has to close to learn what happened.
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The {high-status person} of {notable company} just {surprising action}...
My father owns a produce brokerage company.
Sam Parr (@thesamparr)·thread source
A mundane, oddly specific family detail signals an authentic story is coming, and the ordinariness makes the payoff feel earned.
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My {family member} {ordinary, specific occupation or fact}.
1/ I've collected tons of career advice. Here's the best of what I've learned.
David Perell (@david_perell)·thread source
Positions the creator as a filter who has done the work of collecting and vetting, promising a shortcut to hard-won wisdom.
Make it yours
I've collected tons of {topic} advice. Here's the best of what I've learned.
I got a raise at my 9-5. My wife quit her job. Here's how we did it.
Jose Rosado (@joserosado)·thread source
A concrete family-life outcome feels achievable and emotionally resonant, and 'here's how' promises a replicable method.
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I {achieved work win}. My {family member} {life change}. Here's how we did it.
You're not paid based on how hard you work. You're paid based on how hard you are to replace.
Blake Emal (@heyblake)·single tweet source
The 'not X but Y' structure delivers a punchy, quotable truth that challenges a common assumption and invites resharing.
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You're not {common belief}. You're {reframed truth}.
Nobody cares about your career. People are too busy with their own careers to worry about yours.
Zain Kahn (@heykahn)·single tweet source
A blunt, slightly uncomfortable truth stops the scroll and feels liberating, prompting agreement and shares.
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Nobody cares about your {thing}. People are too busy with their own {thing} to worry about yours.
Inside Out giving us the tools for great emotional marketing:
Blake Emal (@heyblake)·single tweet source
Borrowing a beloved movie as a lens on a business topic makes the idea instantly relatable and screenshot-worthy.
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{Beloved movie/show} giving us the tools for {unexpected professional skill}:
I’ve audited 500+ websites over the past 6 years.
Blake Emal (@heyblake)·single tweet source
A concrete volume of work over years establishes hard-earned expertise before any claim is made, lowering skepticism.
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I've {done specific work} {big number}+ times over the past {number} years.
Apple's marketing philosophy in one page:
Blake Emal (@heyblake)·single tweet source
Promising a famous company's entire philosophy compressed into one page offers huge value for near-zero effort.
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{Admired company}'s {discipline} in one page:
Not convinced on personal branding?
Blake Emal (@heyblake)·single tweet source
Naming the reader's exact skepticism pulls in the doubters and promises to change their mind.
Make it yours
Not convinced on {contested idea}?
How I went from being a broke college student to making a full-time income creating content.
Dan Koe (@thedankoe)·thread source
A relatable low starting point plus an aspirational outcome makes readers believe the same path is available to them.
Make it yours
How I went from {relatable low point} to {aspirational outcome}.
I make $74,000 a month from Instagram and $6,000 from Twitter.
Ariel Carr (@arielcarr_)·thread source
Exact monthly figures broken down by platform feel transparent and credible, and the sums trigger aspiration and curiosity.
Make it yours
I make ${amount} a month from {platform A} and ${amount} from {platform B}.
106 lines of advice for writers. Carefully selected over years.
Kjell Vandevyvere (@kjellvdv)·thread source
The unusual count (106) signals authenticity and completeness, and 'carefully selected over years' implies rare, distilled value.
Make it yours
{oddly specific number} lines of advice for {audience}. Carefully selected over years.
The golden age of freelancing is upon us.
Jose Rosado (@joserosado)·thread source
Declaring a 'golden age' frames the moment as a rare opportunity, making readers want to learn how to capitalize before it passes.
Make it yours
The golden age of {opportunity} is upon us.
ChatGPT is overhyped.
Dickie Bush (@dickiebush)·thread source
Taking the unpopular side on a hyped topic promises a fresh angle and provokes fans and skeptics alike to engage.
Make it yours
{Popular, hyped thing} is overhyped.
The single most powerful habit for personal growth:
Dickie Bush (@dickiebush)·thread source
A superlative promise plus a colon creates an open loop the reader wants closed, implying one high-value takeaway.
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The single most powerful {habit/tool} for {desired outcome}:
This family runs one of the world's most successful empires—but no one talks about them.
Dickie Bush (@dickiebush)·thread source
Pairing massive success with obscurity signals hidden, insider knowledge the reader feels they're about to get first.
Make it yours
{Subject} runs one of the world's most {superlative}—but no one talks about them.
At Steve Jobs's memorial service, all 500 guests were gifted one book.
Dickie Bush (@dickiebush)·thread source
A specific, surprising detail about a famous figure raises an immediate question—which book, and why—that pulls the reader in.
Make it yours
At {famous person/event}, {surprising specific detail with a number}.
In 1997, Apple was 90 days away from bankruptcy.
Dickie Bush (@dickiebush)·single tweet source
A precise date and countdown make a familiar story feel urgent and cinematic, promising the dramatic turnaround to come.
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In {year}, {famous company/person} was {number} days away from {disaster}.
I studied the writing routine of 500 legendary writers.
Dickie Bush (@dickiebush)·single tweet source
A large, specific sample size signals real work was done, lending credibility to whatever pattern is about to be revealed.
Make it yours
I studied the {habit/routine} of {number} {impressive group}.
Normalize not having an opinion on things you don’t understand.
DAN KOE (@thedankoe)·single tweet source
The 'normalize' frame turns a personal opinion into a social movement, inviting agreement and easy resharing.
Make it yours
Normalize {counter-cultural behavior}.
What's causing all these logos to look the same?
David Perell (@david_perell)·single tweet source
Naming a pattern the reader has half-noticed but never questioned creates an itch only the answer can scratch.
Make it yours
What's causing all these {things} to {shared, noticeable trend}?
I grew up in San Francisco, walking with my family by the Golden Gate Bridge. I still remember the thick and iconic chain railing that gave the place a sense of distinctiveness.
David Perell (@david_perell)·thread source
A warm, sensory personal memory lowers the reader's guard and sets up a narrative they want to follow to its point.
Make it yours
I grew up in {place}, {vivid sensory memory}. I still remember {specific detail}.
Video games are a healthier use of time than social media scrolling.
Nicolas Cole 🚢👻 (@Nicolascole77)·single tweet source
Ranking a maligned activity above an accepted one flips conventional wisdom and provokes people to argue in the replies.
Make it yours
{Maligned thing} is a healthier {use} than {socially accepted thing}.
I started listening to Bad Bunny when I moved to Miami a few years ago.
Nicolas Cole 🚢👻 (@Nicolascole77)·thread source
A specific, personal detail with no obvious point creates a small mystery about where the story is heading.
Make it yours
I started {activity} when I {life change} a few years ago.
Everyone talks about legendary writers like:
Nicolas Cole 🚢👻 (@Nicolascole77)·thread source
'Everyone talks about X' sets up an implied 'but'—the reader stays to find out which overlooked truth is coming next.
Make it yours
Everyone talks about {celebrated group} like:
The first time I made $1,000 in a day, everything changed.
WealthSquad Chris (@CJ_Johnson17th)·thread source
A vivid money milestone plus 'everything changed' opens a transformation loop the reader wants to see resolved.
Make it yours
The first time I {achieved milestone}, everything changed.
LeBron James is the NBA's first billion-dollar man. He's earned $346M from NBA contracts and $700M from off-court deals.
Nathan Baugh (@nathanbaugh27)·thread source
A recognizable name plus concrete, contrasting dollar figures makes the story instantly gripping and teaches a wealth lesson.
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{Famous person} is the first {milestone}. They earned ${amount} from {source A} and ${amount} from {source B}.
One of the best investors in the world intentionally loses millions of dollars a year, yet remains one of the best in the business.
Pomp (@APompliano)·thread source
A seeming contradiction (loses millions yet is the best) creates a curiosity gap that can only be resolved by reading on.
Make it yours
One of the best {role} in the world intentionally {counterintuitive action}, yet remains one of the best.
Building wealth is a game that can be mastered by understanding a small number of key rules.
Pomp (@APompliano)·thread source
Reframing wealth as a learnable game with few rules reduces overwhelm and promises an attainable system.
Make it yours
{Difficult goal} is a game that can be mastered by understanding a small number of key rules.
I have a friend who used to work for 2 billionaires after all he's seen he said to me, "I wish you not one penny over $299 million. Reality gets completely lost somewhere after that."
Codie Sanchez (@Codie_Sanchez)·single tweet source
A secret relayed through an insider friend feels like privileged access, and the specific quote lands as hard-won truth.
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I have a friend who {rare experience}. After all he's seen, he said to me, "{surprising takeaway}"
I’ve never told this story before publicly but, I used to be a journalist covering human trafficking on the US Mexico border.
Codie Sanchez (@Codie_Sanchez)·thread source
Signaling a first-ever public reveal promises exclusivity and intimacy, and the dark subject raises the stakes at once.
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I've never told this story publicly before, but {high-stakes personal revelation}.
the GOLDEN thing about bodybuilding is thus; (THREAD)
Sol Brah (@SolBrah)·thread source
Calling it 'the golden thing' promises a single high-leverage insight, which feels more valuable than generic advice.
Make it yours
The GOLDEN thing about {topic} is thus; (THREAD)
What I Learned in 2 Years of Microdosing Psychedelics
Dan Go (@FitFounder)·thread source
A taboo self-experiment over a long timeframe combines novelty and credibility, promising firsthand results people are curious about.
Make it yours
What I Learned in {timeframe} of {unusual self-experiment}
Industrial seed oils, aka vegetable oils, are still poisoning millions of people.
P.D. Mangan (@Mangan150)·thread source
Naming a common everyday product as a hidden villain provokes fear and tribal agreement, driving shares and debate.
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{Common product}, aka {familiar name}, is still {harmful outcome} to millions of people.
I've helped probably 700 startups redo their websites. Here's how to write a landing page that converts.
Julian Shapiro (@Julian)·thread source
A large, specific track record establishes instant expertise and makes the practical promise that follows feel proven rather than theoretical.
Make it yours
I've helped {big number} {clients} do {task}. Here's how to {achieve desired outcome}.
The Best Marketing Lessons on Twitter.
Chase Dimond (@ecomchasedimond)·thread source
Superlative framing ('the best') plus a clear niche promises a definitive, save-worthy resource.
Make it yours
The Best {topic} Lessons on {platform}.
Master list of how to SCRAPE any category of leads
Cold Email Wizard (@blackhatwizardd)·thread source
'Master list' and 'any category' signal comprehensive, tactical value that readers bookmark and share.
Make it yours
Master list of how to {achieve tactical outcome} for any {category}
Solve rich people's problems. They pay better.
Alex Hormozi (@AlexHormozi)·single tweet source
A punchy command followed by a self-evident justification delivers an instantly repeatable, screenshot-worthy piece of advice.
Make it yours
Solve {group}'s problems. They {benefit}.
As an adult, I've thrice encountered a type of person I despise:
Julian Shapiro (@Julian)·thread source
A strong emotional word like 'despise' plus a withheld identity makes the reader need to know who—and whether they qualify.
Make it yours
As an adult, I've {frequency} encountered a type of person I {strong emotion}:
People don't have short attention spans:
Julian Shapiro (@Julian)·thread source
Flatly contradicting a universally accepted belief creates instant friction and promises a smarter explanation.
Make it yours
People don't {widely accepted belief}:
This thread helps explain how Taylor Swift, Frank Ocean, and Christopher Nolan consistently generate great work:
Julian Shapiro (@Julian)·single tweet source
Grouping unexpected famous names under one shared secret promises a rare pattern the reader can steal for themselves.
Make it yours
This thread explains how {unexpected mix of admired names} consistently {impressive outcome}:
I've got a secret to tell you...
Wes Kao 🏛 (@wes_kao)·single tweet source
The promise of a secret plus a trailing ellipsis opens an irresistible loop with the lowest possible word count.
Make it yours
I've got a {secret/confession} to tell you...
Most people suck at giving feedback.
Wes Kao 🏛 (@wes_kao)·single tweet source
A blunt claim that most people fail at a common skill makes the reader wonder if they're the exception and stay to find out.
Make it yours
Most people suck at {common skill}.
“Being a generalist” is harder than it sounds.
Wes Kao 🏛 (@wes_kao)·single tweet source
Complicating something the reader assumed was simple promises nuance and positions the writer as the one who really gets it.
Make it yours
"{Aspirational identity or goal}" is harder than it sounds.
27 Tweets That Will Hurt Like A Motherfucker Thread:
JK Molina (@OneJKMolina)·thread source
The promise of painful truths plus profanity signals raw, unfiltered value and dares the reader to confront themselves.
Make it yours
{number} {things} That Will Hurt Like Hell. Thread:
Elon Musk is on record that he makes decisions using the same technique as Jeff Bezos.
Julian Shapiro (@Julian)·thread source
Attaches a mental model to two famous names, implying the reader can copy elite decision-making, which triggers status-seeking curiosity.
Make it yours
{Famous person} is on record that they make decisions using the same technique as {other famous person}.
If you suffer from procrastination when writing, this thread is for you.
Julian Shapiro (@Julian)·thread source
Naming a specific, common pain makes the target reader feel personally seen, dramatically raising the odds they stop and expand.
Make it yours
If you suffer from {specific pain point} when {activity}, this thread is for you.
Young men, unlearn these 6 lies as soon as possible
Harrison Schenck (@SaveYourSons)·thread source
Directly addressing an identity group and promising to expose 'lies' taps urgency and tribal belonging.
Make it yours
{Audience}, unlearn these {number} lies as soon as possible
The 10 Habits That Changed My Life (Thread)
Charles Miller (@charlesmiller_7)·thread source
A round number of life-changing habits promises quick, actionable wins with proof-of-concept from the author's own life.
Make it yours
The {number} {habits/things} That Changed My Life (Thread)
How did a 21 year old broke and depressed college kid turn his life around?
Aaron (@IAmAaronWill)·thread source
Posing it as a question about a relatable low point invites the reader to want the answer and root for the turnaround.
Make it yours
How did a {age} year old {low state} turn their life around?
Become Unrecognizable by 2022. (9 Steps to Transforming your Life)
Coach Kev (@AskCoachKev)·thread source
A dramatic, time-bound goal ('unrecognizable by [year]') plus a clear step count promises a concrete path to reinvention.
Make it yours
Become Unrecognizable by {timeframe}. ({number} Steps to Transforming your Life)
How to become disciplined. A thread that will make you a dangerous force of nature.
veilbreaker (@NoticingEgo)·thread source
Pairing a universally desired trait with a vivid, high-stakes payoff ('dangerous force of nature') maximizes emotional pull.
Make it yours
How to {acquire desired trait}. A thread that will make you {grandiose outcome}.
Researchers studied the effects of a 20-minute walk on the cognitive performance of a group of children.
Sahil Bloom (@SahilBloom)·single tweet source
Leading with 'researchers studied' borrows scientific credibility and sets up a surprising, quotable finding.
Make it yours
Researchers studied the effects of {specific intervention} on {surprising subject}.
Today is my 32nd birthday.
Sahil Bloom (@SahilBloom)·single tweet source
A personal milestone signals hard-won reflection is coming, and the birthday frame invites goodwill and save-worthy lessons.
Make it yours
Today is my {age}th birthday. Here are {number} {lessons/rules} I've learned:
A “razor” is a rule of thumb that simplifies decision making.
Sahil Bloom (@SahilBloom)·single tweet source
Opening by defining an intriguing term positions the writer as a teacher and sets up a list of useful mental models.
Make it yours
A "{term}" is {plain-language definition}.
Ok, random interesting experience yesterday that I want to share:
Sahil Bloom (@SahilBloom)·thread source
The casual, unpolished framing feels like a friend leaning in with a story, and 'interesting' plus a colon opens the loop.
Make it yours
Ok, random {interesting/wild} {experience} yesterday that I want to share:
Things I know at 41, I wish I had known at 21.
Justin Welsh (@thejustinwelsh)·single tweet source
The gap between two ages promises hard-won wisdom, and younger readers feel they can skip years of mistakes.
Make it yours
Things I know at {current age}, I wish I had known at {younger age}.
The older I get, the more I realize that speaking your mind bluntly and directly is the fastest way to build relationships with the right people.
Justin Welsh (@thejustinwelsh)·single tweet source
'The older I get' frames the claim as time-tested, making a bold opinion feel earned rather than reckless.
Make it yours
The older I get, the more I realize that {counterintuitive life lesson}.
A very underrated life decision is marrying someone who wants a simple life.
Justin Welsh (@thejustinwelsh)·single tweet source
Labeling something 'underrated' promises insight the crowd has missed and flatters the reader for being in on it.
Make it yours
A very underrated {category} is {specific, unexpected choice}.
Make a habit of reaching out to people when you don't need something.
Justin Welsh (@thejustinwelsh)·single tweet source
A crisp, immediately usable command feels like free advice from a mentor and is easy to save and apply.
Make it yours
Make a habit of {counterintuitive action} when {most people wouldn't}.
The dumb guy who starts a business will always be wealthier than the academic who writes theory about business.
Justin Welsh (@thejustinwelsh)·single tweet source
Pitting the doer against the thinker forces the reader to pick a camp and validates the action-takers in the audience.
Make it yours
The {underestimated doer} will always {outcome} than the {credentialed theorist}.
I've sold 2 startups, cofounded 4, worked at 5 and crashed a few along the way.
Tibo (@tibo_maker)·thread source
The rapid-fire résumé builds credibility while 'crashed a few' adds honesty and story tension that keeps people reading.
Make it yours
I've {impressive achievement 1}, {achievement 2}, {achievement 3} and {relatable failure} along the way.
At the age of 18, I went from $0 to $23k MRR.
Don (@DONVESH)·thread source
Precise numbers plus an improbably young age create disbelief and envy, forcing readers to find out how.
Make it yours
At the age of {young age}, I went from ${start} to ${impressive result}.
I think right NOW is the greatest time to launch a startup. Here's why (and how to find your idea):
Greg Isenberg (@gregisenberg)·thread source
A confident, timely claim about opportunity taps FOMO and optimism, and the 'here's why' promises a payoff.
Make it yours
I think right NOW is the greatest time to {action}. Here's why (and how to {next step}):
How to stay calm (without any hacks)
GREG ISENBERG (@gregisenberg)·thread source
It offers a desired state while rejecting the gimmicks the reader is tired of, promising something more honest.
Make it yours
How to {desired state} (without {the gimmicks everyone else pushes})
Are we going to pretend $750/hour law firms are going to be business as usual in the AI age?
GREG ISENBERG (@gregisenberg)·thread source
A loaded rhetorical question calls out a comfortable assumption and pressures the reader to take a side.
Make it yours
Are we going to pretend {status quo} is going to be business as usual in the {disruptive force} age?
The most important skill you’ve never been taught:
Nathan Baugh (@nathanbaugh27)·single tweet source
Implying a critical gap in the reader's education triggers mild FOMO and the need to fill it.
Make it yours
The most important {skill/lesson} you've never been taught:
The best opening scenes in movie history — and why:
Nathan Baugh (@nathanbaugh27)·single tweet source
A superlative roundup plus 'and why' promises both entertainment and a takeaway, doubling the reason to read.
Make it yours
The best {category} in {domain} history — and why:
Students at NYU asked the creators of South Park the million-dollar question:
Nathan Baugh (@nathanbaugh27)·thread source
'The million-dollar question' withholds the payoff while implying it's worth a fortune, forcing the reader onward.
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{Group} asked {admired expert} the million-dollar question:
I asked, “What is the single product that’s had the biggest impact on your health and wellness?”
Nathan Baugh (@nathanbaugh27)·single tweet source
Posing a question the reader also wants answered turns the post into a resource they'll read for the crowd's replies.
Make it yours
I asked, "{question the audience also wants answered}"
Turns out the greatest startup idea of the last 10 years was a chatbot where you ask a question and it answers with something a guy wrote on Reddit 8 years ago
Shaan Puri (@ShaanVP)·single tweet source
'Turns out' promises a punchline that deflates something hyped, and the witty reframe rewards the reader with a shareable laugh.
Make it yours
Turns out the greatest {thing} of the last {number} years was just {deflating, funny reframe}.
i'm no genius but here are some signs you're overpaying as a buyer:
Shaan Puri (@ShaanVP)·single tweet source
False modesty disarms the reader while 'signs you're X' makes them self-diagnose, so they keep reading to check.
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i'm no genius but here are some signs you're {undesirable situation}:
Hot take: Everyone is wrong about the Metaverse.
Shaan Puri (@ShaanVP)·single tweet source
Explicitly labeling it a hot take and claiming everyone is wrong guarantees debate and casts the writer as lone truth-teller.
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Hot take: Everyone is wrong about {popular topic}.
new one minute blog: the big lie about competition
Shaan Puri (@ShaanVP)·single tweet source
'The big lie about X' frames a common belief as a deception, promising to expose it and pulling in everyone who holds it.
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the big lie about {widely accepted belief}
Here's the 30 second summary of the FTX drama that is blowing up in crypto.
Shaan Puri (@ShaanVP)·single tweet source
It promises to catch the reader up on something everyone's talking about at almost zero time cost, curing their FOMO fast.
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Here's the {short timeframe} summary of {the drama everyone's talking about}.
iPhone 5s was the best design ergonomically. Perfect size to reach across the screen with one thumb, no camera bulge, fingerprint sensor, nice materials, and 33% lighter than the latest iPhone 17 Air.
Daniel Vassallo (@dvassallo)·single tweet source
Championing an old model over the newest one, backed by specific details, sparks nostalgia and debate among fans.
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{Older product} was the best {attribute}, {specific evidence stacked against the newer version}.
Imagine commuting 45 minutes each way just to sit in front of a computer for 8 hours a day.
Daniel Vassallo (@dvassallo)·single tweet source
'Imagine' forces the reader to view their own routine as an outsider would, making the familiar suddenly feel absurd.
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Imagine {everyday routine described so plainly it sounds absurd}.
Is anyone still convinced Twitter needed 8,000 employees to keep the lights on?
Daniel Vassallo (@dvassallo)·single tweet source
A pointed rhetorical question with a specific number challenges a former consensus and dares the reader to still defend it.
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Is anyone still convinced {subject} needed {specific figure} to {basic function}?
Every AI influencer has a bundle of 250+ prompts as a retweet giveaway. I'll do you one better. Copy these 4 ChatGPT megaprompts
Rob Lennon (@thatroblennon)·thread source
It mocks the crowded '250 prompts' cliche and positions 4 curated megaprompts as higher quality, signaling less noise and more value.
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Every {niche} influencer has {excessive quantity} of {thing}. I'll do you one better. Copy these {small number} {high-quality version}
I got early access to ChatGPT Operator. It's OpenAI's new AI agent that autonomously takes action across the web on your behalf. The 9 most impressive use cases I've tried:
Rowan Cheung (@rowancheung)·thread source
'Early access' signals scarce insider information and the numbered use cases promise concrete, visual proof of a hot new tool.
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I got early access to {new tool}. It's {what it does}. The {number} most impressive use cases I've tried:
Here's how I use AI daily for my work and what tools I'm testing right now: (real-world use cases, not just for fun)
Rowan Cheung (@rowancheung)·thread source
Promising a real daily workflow (not gimmicks) offers practical, trustworthy value that stands out from hype-driven AI content.
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Here's how I use {tool/skill} daily for my {work} and what I'm testing right now: (real-world use cases, not just for fun)
Here's my insanely powerful GPT-4.5 prompt for writing viral X posts.
Matt Shumer (@mattshumer_)·single tweet source
Offers a ready-made, high-value asset (a prompt) tied to an aspirational outcome, driving bookmarks and reshares.
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Here's my insanely powerful {tool} for {desired outcome}.
Huge mistakes I made in my first 9 months writing online: 1. Publishing on a blog (that only my mom read) 2. Nitpicking every word (that no one would notice) 3. Obsessing over tactics (that didn't matter) 4. Thinking I needed the perfect note-taking system (which is not true)
Dickie Bush (@dickiebush)·single tweet source
Framing lessons as confessed mistakes adds vulnerability and lets readers avoid the same pain, while the numbered structure promises fast, skimmable value.
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{Number} mistakes I made {doing X}: 1. {mistake} 2. {mistake} 3. {mistake}
I went from 0 to 225k followers in 24 months. And it all started with a simple challenge: Write something every day for 30 days.
Dickie Bush (@dickiebush)·thread source
A concrete start point (0), end point (225k), and timeframe (24 months) make the transformation credible and imply a replicable method the reader can copy.
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I went from {starting point} to {impressive result} in {timeframe}. And it started with {simple action}.
Most people think prolific writing is about coming up with 1000 great ideas. It's not. It's about coming up with 1 great idea, then finding 1000 different ways to say it.
Dickie Bush (@dickiebush)·single tweet source
It states a common belief, negates it flatly ('It's not'), then delivers a reframe, positioning the author as the insider who sees what others miss.
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Most people think {common belief}. It's not. It's about {contrarian reframe}.
College completely failed in teaching me how to write.
Dickie Bush (@dickiebush)·thread source
Attacking a trusted institution while admitting a personal gap builds relatability and sets up the author as the better teacher.
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{Trusted institution} completely failed to teach me {important skill}.
Marketing made for 1 real person outperforms marketing made for 1000 hypothetical people.
Alex Hormozi (@AlexHormozi)·single tweet source
A tight, contrarian one-liner reframes a common practice into a memorable, quotable mental model that invites saves and shares.
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{Action} made for {small specific} outperforms {action} made for {large generic}.
On a daily basis I am "day trading attention" aka trying to understand pop culture trends and social media and other media organic and media arbitrage to see where there is value...
Gary Vaynerchuk (@garyvee)·single tweet source
A proprietary coined phrase ('day trading attention') packages a whole strategy into a sticky, ownable concept people repeat and attribute to him.
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On a daily basis I am "{coined term}" aka {plain-English explanation}...
Today is my 33rd birthday. Every year, I try to spend some time reflecting on what I've learned along the way. Here are 33 life learnings from my 33 years of life...
Sahil Bloom (@SahilBloom)·thread source
A personal milestone frames a listicle as hard-earned wisdom, and the age-equals-count symmetry is satisfying and highly shareable.
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Today is my {age}th birthday. Here are {age} {lessons} from my {age} years of life...
My SaaS hit $1M ARR this year, bootstrapped. Now revenue is flatlining and I genuinely don't know what's next. Here's the honest update.
Saurav Gupta (@saguppa)·thread source
Pairs an impressive number with raw honesty about an unsolved problem, which builds trust and invites replies, advice, and empathy.
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My {business} hit {milestone}, {constraint}. Now {problem} and I don't know what's next. Here's the honest update.