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Wes Kao
@wes_kao · 𝕏 · 3 sourced hooks · top 14.1k likes · 2.6k RT
Marketing
every hook below is a real post. click through to the original.
Proven hooks (3)
Curiosity gap14.1k likes · 2.6k RT
I've got a secret to tell you...
The promise of a secret plus a trailing ellipsis opens an irresistible loop with the lowest possible word count.
Contrarian one-liner12.3k likes · 2.4k RT
Most people suck at giving feedback.
A blunt claim that most people fail at a common skill makes the reader wonder if they're the exception and stay to find out.
Harder than it sounds5k likes · 842 RT
“Being a generalist” is harder than it sounds.
Complicating something the reader assumed was simple promises nuance and positions the writer as the one who really gets it.
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