Greg Isenberg
@gregisenberg · 𝕏 · 7 sourced hooks · top 7.5M views · 56.2k likes · 10.5k RT
every hook below is a real post. click through to the original.
Proven hooks (7)
How to stay calm (without any hacks)
It offers a desired state while rejecting the gimmicks the reader is tired of, promising something more honest.
Are we going to pretend $750/hour law firms are going to be business as usual in the AI age?
A loaded rhetorical question calls out a comfortable assumption and pressures the reader to take a side.
I interviewed 5 billionaires this week I asked them to share their best advice
Borrows authority from billionaires and promises rare, high-status insight the reader can't get elsewhere, creating an irresistible curiosity gap.
Elon Musk often talks about hiring job candidates who can answer this one question.
Referencing 'this one question' but not revealing it forces the reader to expand to close the curiosity gap.
I made a list of things that 95% of people think are true but aren't.
Framing the reader as possibly part of the wrong 95% creates a self-check reflex that compels them to read and confirm.
I made some mistakes that cost me $75 million.
A staggering dollar figure attached to personal failure triggers both shock and the promise of expensive lessons for free.
I think right NOW is the greatest time to launch a startup. Here's why (and how to find your idea):
A confident, timely claim about opportunity taps FOMO and optimism, and the 'here's why' promises a payoff.
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