Dickie Bush
@dickiebush · 𝕏 · 10 sourced hooks · top 5.9M views · 22.3k likes · 3.7k RT
every hook below is a real post. click through to the original.
Proven hooks (10)
ChatGPT is overhyped.
Taking the unpopular side on a hyped topic promises a fresh angle and provokes fans and skeptics alike to engage.
In 1997, Apple was 90 days away from bankruptcy.
A precise date and countdown make a familiar story feel urgent and cinematic, promising the dramatic turnaround to come.
At Steve Jobs's memorial service, all 500 guests were gifted one book.
A specific, surprising detail about a famous figure raises an immediate question—which book, and why—that pulls the reader in.
This family runs one of the world's most successful empires—but no one talks about them.
Pairing massive success with obscurity signals hidden, insider knowledge the reader feels they're about to get first.
The single most powerful habit for personal growth:
A superlative promise plus a colon creates an open loop the reader wants closed, implying one high-value takeaway.
I studied the writing routine of 500 legendary writers.
A large, specific sample size signals real work was done, lending credibility to whatever pattern is about to be revealed.
Huge mistakes I made in my first 9 months writing online: 1. Publishing on a blog (that only my mom read) 2. Nitpicking every word (that no one would notice) 3. Obsessing over tactics (that didn't matter) 4. Thinking I needed the perfect note-taking system (which is not true)
Framing lessons as confessed mistakes adds vulnerability and lets readers avoid the same pain, while the numbered structure promises fast, skimmable value.
I went from 0 to 225k followers in 24 months. And it all started with a simple challenge: Write something every day for 30 days.
A concrete start point (0), end point (225k), and timeframe (24 months) make the transformation credible and imply a replicable method the reader can copy.
Most people think prolific writing is about coming up with 1000 great ideas. It's not. It's about coming up with 1 great idea, then finding 1000 different ways to say it.
It states a common belief, negates it flatly ('It's not'), then delivers a reframe, positioning the author as the insider who sees what others miss.
College completely failed in teaching me how to write.
Attacking a trusted institution while admitting a personal gap builds relatability and sets up the author as the better teacher.
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