Alex Hormozi
@AlexHormozi · 𝕏 · 7 sourced hooks · top 3.1M views · 100.8k likes · 16.4k RT
every hook below is a real post. click through to the original.
Proven hooks (7)
The single greatest skill you can develop is the ability to stay in a great mood in the absence of things to be in a great mood about.
Naming the single most important skill opens a curiosity gap, and the paradoxical phrasing makes the insight feel hard-won.
At your funeral, friends and family will argue over who gets your belongings.
Vividly projecting the reader into a mortality scene creates instant emotional stakes and a reason to keep reading.
What happens when you die:
It opens the biggest possible loop with a colon promising an answer, and almost no one can scroll past the question.
Your 9-5 isn’t killing your dreams.
It defends the very thing the reader expects to be blamed, creating tension that only resolves by reading on.
Friendly reminder that no one gives a shit about the reason you didn’t make it happen.
The gentle 'friendly reminder' framing collides with a blunt truth, and the contrast makes the slap land harder.
Solve rich people's problems. They pay better.
A punchy command followed by a self-evident justification delivers an instantly repeatable, screenshot-worthy piece of advice.
Marketing made for 1 real person outperforms marketing made for 1000 hypothetical people.
A tight, contrarian one-liner reframes a common practice into a memorable, quotable mental model that invites saves and shares.
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