Shaan Puri
@ShaanVP · 𝕏 · 5 sourced hooks · top 3.4M views · 77.1k likes · 3.9k RT
every hook below is a real post. click through to the original.
Proven hooks (5)
Turns out the greatest startup idea of the last 10 years was a chatbot where you ask a question and it answers with something a guy wrote on Reddit 8 years ago
'Turns out' promises a punchline that deflates something hyped, and the witty reframe rewards the reader with a shareable laugh.
i'm no genius but here are some signs you're overpaying as a buyer:
False modesty disarms the reader while 'signs you're X' makes them self-diagnose, so they keep reading to check.
new one minute blog: the big lie about competition
'The big lie about X' frames a common belief as a deception, promising to expose it and pulling in everyone who holds it.
Hot take: Everyone is wrong about the Metaverse.
Explicitly labeling it a hot take and claiming everyone is wrong guarantees debate and casts the writer as lone truth-teller.
Here's the 30 second summary of the FTX drama that is blowing up in crypto.
It promises to catch the reader up on something everyone's talking about at almost zero time cost, curing their FOMO fast.
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