Naval Ravikant
@naval · 𝕏 · 6 sourced hooks · top 5.2M views · 108.5k likes · 13.7k RT
every hook below is a real post. click through to the original.
Proven hooks (6)
Nobody who’s actually good at making money needs to sell you a course on it.
It attacks a category the reader is already suspicious of, delivering a satisfying truth in one line that begs to be shared.
People who don’t organize into tribes get wiped out by people who do.
A stark winners-and-losers framing triggers tribal instinct and self-preservation, making the reader pick a side.
How to Get Rich (without getting lucky):
It promises a coveted outcome while stripping away the excuse people hide behind, so the reader has to see how it's done.
How to get rich without getting lucky:
Promises a coveted outcome while removing the #1 perceived barrier (luck), making success feel controllable and the thread essential reading.
Bitcoin is an exit from the Fed.
Compressing a complex topic into one provocative definition reframes how the reader sees it and forces a reaction.
The only real test of intelligence is if you get what you want out of life.
Redefining a loaded word like 'intelligence' challenges the reader's self-image and dares them to disagree.
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