Julian Shapiro
@Julian · 𝕏 · 6 sourced hooks · top 2M views · 10.2k likes · 424 RT
every hook below is a real post. click through to the original.
Proven hooks (6)
As an adult, I've thrice encountered a type of person I despise:
A strong emotional word like 'despise' plus a withheld identity makes the reader need to know who—and whether they qualify.
Elon Musk is on record that he makes decisions using the same technique as Jeff Bezos.
Attaches a mental model to two famous names, implying the reader can copy elite decision-making, which triggers status-seeking curiosity.
I've helped probably 700 startups redo their websites. Here's how to write a landing page that converts.
A large, specific track record establishes instant expertise and makes the practical promise that follows feel proven rather than theoretical.
If you suffer from procrastination when writing, this thread is for you.
Naming a specific, common pain makes the target reader feel personally seen, dramatically raising the odds they stop and expand.
People don't have short attention spans:
Flatly contradicting a universally accepted belief creates instant friction and promises a smarter explanation.
This thread helps explain how Taylor Swift, Frank Ocean, and Christopher Nolan consistently generate great work:
Grouping unexpected famous names under one shared secret promises a rare pattern the reader can steal for themselves.
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