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Blake Emal

@heyblake · 𝕏 · 5 sourced hooks · top 22.6M views · 226.7k likes · 34.1k RT

Career

every hook below is a real post. click through to the original.

Proven hooks (5)

Pop-culture lesson22.6M views · 226.7k likes · 34.1k RT

Inside Out giving us the tools for great emotional marketing:

Borrowing a beloved movie as a lens on a business topic makes the idea instantly relatable and screenshot-worthy.

Original
Distilled value2.3M views · 12.2k likes · 1.1k RT

Apple's marketing philosophy in one page:

Promising a famous company's entire philosophy compressed into one page offers huge value for near-zero effort.

Original
Earned authority23.2k likes · 5k RT

I’ve audited 500+ websites over the past 6 years.

A concrete volume of work over years establishes hard-earned expertise before any claim is made, lowering skepticism.

Original
You're not X, you're Y (reframe)17k likes, 6.2k retweets

You're not paid based on how hard you work. You're paid based on how hard you are to replace.

The 'not X but Y' structure delivers a punchy, quotable truth that challenges a common assumption and invites resharing.

Original
Objection hook4.7k likes · 765 RT

Not convinced on personal branding?

Naming the reader's exact skepticism pulls in the doubters and promises to change their mind.

Original

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