David Perell
@david_perell · 𝕏 · 4 sourced hooks · top 2.7M views · 28.6k likes · 1.3k RT
every hook below is a real post. click through to the original.
Proven hooks (4)
I grew up in San Francisco, walking with my family by the Golden Gate Bridge. I still remember the thick and iconic chain railing that gave the place a sense of distinctiveness.
A warm, sensory personal memory lowers the reader's guard and sets up a narrative they want to follow to its point.
What's causing all these logos to look the same?
Naming a pattern the reader has half-noticed but never questioned creates an itch only the answer can scratch.
With Jeff Bezos stepping down as CEO, here's a thread on the best business advice he's given.
Riding a trending news event captures existing attention and search momentum while delivering evergreen value.
1/ I've collected tons of career advice. Here's the best of what I've learned.
Positions the creator as a filter who has done the work of collecting and vetting, promising a shortcut to hard-won wisdom.
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