Prediction
Predictions borrow the authority of foresight. By calling a shift before it's obvious and pointing to the early signal, you position yourself as ahead of the curve and the reader as smart for listening. FOMO does the rest.
Examples
“In 18 months, 'prompt engineer' won't be a job. Here's what replaces it.”
“The next billion-dollar creator won't sell courses. They'll sell this.”
Templates
Hooks built on this framework
Related frameworks
Contrarian
Stake out the unpopular position. A defensible contrarian take is the fastest way to stop the scroll and start a conversation — people can't help but weigh in. The risk is being contrarian without substance; always earn the take with evidence or experience.
Authority
Lead with earned credibility — a number, a role, a body of work — then trade on it to deliver an insight the reader couldn't get elsewhere. Authority lowers skepticism; the specific insight earns the follow.