Hook Formulas
FormulaTwitter/X

Mistake / warning

Loss aversion: warn the viewer they might be doing something wrong. Fear of the error keeps them watching to check.

Adaptable template

your data is safe. we don't train on it. because it would make the model worse

Backed by 4 real posts·3 with documented metrics·top: 956.2k views · 14.5k likes · 3.3k RT

Real posts that used this

Every example is a real post with a named creator and source.

Twitter/XAI383.2k views · 10.1k likes · 678 RT

your data is safe. we don't train on it. because it would make the model worse

vik (@vikhyatk)·Single Tweet source

Twitter/XAI122.9k views · 697 likes · 25 RT

don't make me tap the sign

dex (@dexhorthy)·Single Tweet source

Twitter/XSelf-Improvement956.2k views · 14.5k likes · 3.3k RT

Make a habit of reaching out to people when you don't need something.

Justin Welsh (@thejustinwelsh)·Opinion source

Twitter/XBusiness

Huge mistakes I made in my first 9 months writing online: 1. Publishing on a blog (that only my mom read) 2. Nitpicking every word (that no one would notice) 3. Obsessing over tactics (that didn't matter) 4. Thinking I needed the perfect note-taking system (which is not true)

Dickie Bush (@dickiebush)·Post source

Real hooks. Real creators. Real receipts.

you never have to guess on a hook again. every hook, formula, and breakdown is pulled from real posts that already performed, across X, YouTube, and TikTok, each with a named creator and a source. metrics only show when a source documented them. nothing is made up.

Find a hook for your video

Open the Hook Finder →