Hook Formulas
FormulaTwitter/X

Specific result + timeframe

Concrete numbers make a claim believable and the 'how' irresistible — a dollar figure, a metric, a timeframe, an age.

Adaptable template

The game community in shambles, throwing tantrums and melting down because an indie hacker built a ${amount}/mo game in a week is worth of studying.

Backed by 21 real posts·19 with documented metrics·top: 7M views · 24.3k likes · 5.7k RT

Real posts that used this

Every example is a real post with a named creator and source.

Twitter/XAI2.2M views · 11.7k likes · 711 RT

The game community in shambles, throwing tantrums and melting down because an indie hacker built a $100k/mo game in a week is worth of studying.

Santiago (@svpino)·Single Tweet source

Twitter/XAI3.5M views · 26.7k likes · 2.3k RT

This ChatGPT prompt is literally $500/hr consultant🤯

Min Choi (@minchoi)·Single Tweet source

Twitter/XAI2.2M views · 16.1k likes · 853 RT

This Veo 3 prompt is literally ~$100,000 VFX ad🤯

Min Choi (@minchoi)·Single Tweet source

Twitter/XAI7M views · 24.3k likes · 5.7k RT

🚨 Google's new Quantum Computer completes the task in 6 seconds that would have taken one of the world's best computers 47 years.

Barsee 🐶 (@heyBarsee)·Single Tweet source

Twitter/XBusiness4.3k likes, 0.8k retweets

I made some mistakes that cost me $75 million.

Greg Isenberg (@gregisenberg)·Story source

Twitter/XCreator Economy0.8k likes, 115 retweets

I make $74,000 a month from Instagram and $6,000 from Twitter.

Ariel Carr (@arielcarr_)·Case Study source

Twitter/XCrypto789.5k views · 2.1k likes · 247 RT

ZachXBT and the $3.9M Meme Token Saga: Hero or Villain?

Specter (@SpecterAnalyst)·Single Tweet source

Twitter/XCrypto555.5k views · 1.8k likes · 261 RT

Fred Krueger and Ben Sigman: The Midnight Heist That Netted $292k on $SAB121

Specter (@SpecterAnalyst)·Single Tweet source

Twitter/XCrypto172.8k views · 1k likes · 122 RT

Part 2: How @cryptobeastreal & His Team Made $9M from $ALT Token And Tried to Frame a Trader Who Made $2M+

Specter (@SpecterAnalyst)·Single Tweet source

Twitter/XFinance3.1k likes, 469 retweets

The first time I made $1,000 in a day, everything changed.

WealthSquad Chris (@CJ_Johnson17th)·Story source

Twitter/XLaunch1.3M views · 5.4k likes · 268 RT

Excited to announce that I've raised $3 Million to build @supermemory, the best memory for LLMs and agents. I turned 20 last month

Dhravya Shah (@DhravyaShah)·Launch Announcement source

Twitter/XLaunch1.2M views · 4.5k likes · 200 RT

I built an app, hit $44K MRR, and sold it.

Steven (@StevenCravotta)·Launch Announcement source

Twitter/XLaunch752.8k views · 2.3k likes · 38 RT

Excited to announce that I sold my startup for $100,000

jedcal (@jedcal)·Launch Announcement source

Twitter/XLaunch224.8k views · 2.2k likes · 134 RT

Last week, I built this set of 50+ inputs with Tailwind CSS and Next.js (link in the comments)! 🔥

Pasquale Vitiello (@pacovitiello)·Launch Announcement source

Twitter/XLaunch367.1k views · 2k likes · 195 RT

I built this Interface entirely with AI in 47 minutes.

CJ Zafir (@cjzafir)·Launch Announcement source

Twitter/XLaunch100.4k views · 1.4k likes · 87 RT

I'm 30. I built an AI startup called GojiberryAI to $2.5M ARR. Got accepted into YC.

Romàn (@romanbuildsaas)·Launch Announcement source

Twitter/XLaunch384.9k views · 1.4k likes · 164 RT

I Used ChatGPT To Build A SaaS In 15 Minutes 😳

Charles Floate 📈 (@Charles_SEO)·Launch Announcement source

Twitter/XLaunch243.8k views · 1.1k likes · 62 RT

I built a $1.7m+ SaaS product using @Replit - solo - and I’ve never coded before!

Brad Lindenberg (@bradlind)·Launch Announcement source

Twitter/XSelf-Improvement36.2k likes · 8.6k RT

Things I know at 41, I wish I had known at 21.

Justin Welsh (@thejustinwelsh)·List source

Twitter/XAI

Here's how I use AI daily for my work and what tools I'm testing right now: (real-world use cases, not just for fun)

Rowan Cheung (@rowancheung)·Thread source

Twitter/XSaaS

My SaaS hit $1M ARR this year, bootstrapped. Now revenue is flatlining and I genuinely don't know what's next. Here's the honest update.

Saurav Gupta (@saguppa)·Build-In-Public Thread source

Real hooks. Real creators. Real receipts.

you never have to guess on a hook again. every hook, formula, and breakdown is pulled from real posts that already performed, across X, YouTube, and TikTok, each with a named creator and a source. metrics only show when a source documented them. nothing is made up.

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