Curiosity gap / forbidden knowledge
Hint at valuable information without revealing it — a secret, a hidden reason, something 'they don't want you to know'. The open loop pulls the read.
Adaptable template
Noise is a secret destroyer of productivity.
Real posts that used this
Every example is a real post with a named creator and source.
Noise is a secret destroyer of productivity.
Ethan Mollick (@emollick)·Single Tweet source
This family runs one of the world's most successful empires—but no one talks about them.
Dickie Bush (@dickiebush)·Thread source
the GOLDEN thing about bodybuilding is thus; (THREAD)
Sol Brah (@SolBrah)·Thread source
I've got a secret to tell you...
Wes Kao 🏛 (@wes_kao)·Single Tweet source
Elon Musk is on record that he makes decisions using the same technique as Jeff Bezos.
Julian Shapiro (@Julian)·Thread source
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