X vs Y (extreme comparison)
Put two starkly different things side by side. The contrast creates an instant curiosity gap about how they actually compare.
Adaptable template
People who don't {behavior} get {consequence} by people who do.
Real posts that used this
Every example is a real post with a named creator and source.
People who don’t organize into tribes get wiped out by people who do.
Naval (@naval)·Opinion source
The dumb guy who starts a business will always be wealthier than the academic who writes theory about business.
Justin Welsh (@thejustinwelsh)·Opinion source
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