Simple stakes + big reward
A dead-simple premise anyone understands, attached to a large or absurd payoff. The stakes do the persuading.
Adaptable template
{Famous person} often talks about {action} using this one {thing}.
Real posts that used this
Every example is a real post with a named creator and source.
Elon Musk often talks about hiring job candidates who can answer this one question.
Greg Isenberg (@gregisenberg)·Thread source
a quantum computer just solved a 10^25-year problem in 5 minutes and you're laughing?
@jackbutcher (@jackbutcher)·Opinion source
Are we going to pretend $750/hour law firms are going to be business as usual in the AI age?
GREG ISENBERG (@gregisenberg)·Opinion source
Is anyone still convinced Twitter needed 8,000 employees to keep the lights on?
Daniel Vassallo (@dvassallo)·Opinion source
Real hooks. Real sources. No guessing.
Never guess on a viral hook. Every hook, formula, and breakdown is backed by real datasets — top-performing posts across X, YouTube & TikTok — with a named creator and a source. Metrics are shown only when a source documented them; nothing is fabricated.
Find a hook for your video
Open the Hook Finder →