Earned authority (I analyzed / I've done N)
Lead with a number, credential, or body of work, then trade on it for an insight the reader couldn't get elsewhere.
Adaptable template
I interviewed {number} {high-status people} this week. I asked them to share their best {topic} advice:
Real posts that used this
Every example is a real post with a named creator and source.
I interviewed 5 billionaires this week I asked them to share their best advice
Greg Isenberg (@gregisenberg)·Thread source
I studied the writing routine of 500 legendary writers.
Dickie Bush (@dickiebush)·Thread source
LeBron James is the NBA's first billion-dollar man. He's earned $346M from NBA contracts and $700M from off-court deals.
Nathan Baugh (@nathanbaugh27)·Case Study source
I have a friend who used to work for 2 billionaires after all he's seen he said to me, "I wish you not one penny over $299 million. Reality gets completely lost somewhere after that."
Codie Sanchez (@Codie_Sanchez)·Story source
I've helped probably 700 startups redo their websites. Here's how to write a landing page that converts.
Julian Shapiro (@Julian)·Thread source
I've sold 2 startups, cofounded 4, worked at 5 and crashed a few along the way.
Tibo (@tibo_maker)·Story source
Real hooks. Real sources. No guessing.
Never guess on a viral hook. Every hook, formula, and breakdown is backed by real datasets — top-performing posts across X, YouTube & TikTok — with a named creator and a source. Metrics are shown only when a source documented them; nothing is fabricated.
Find a hook for your video
Open the Hook Finder →