Hook Library
CuriosityTrustHopeBeginner
Read this if you {specific situation}.
A targeting hook that filters for exactly the right reader, making it feel written just for them.
Why it works
- Self-selection makes the right reader lean in.
- Feels personally written, boosting relevance.
- Filters out the wrong audience efficiently.
Best use cases
Speaking directly to a narrow audience.
Lead-gen posts for a specific persona.
Goals:EducateGenerate Leads
Common mistakes
- Targeting too broadly ('read this if you want to grow').
- Never paying off the specific promise.
Examples
“Read this if you've posted for 6 months with nothing to show.”
“Read this if you're about to raise your prices and you're scared.”
“Read this if AI makes you feel behind instead of ahead.”
Variations
This is for you if {situation}.If {situation}, this thread is for you.Attention {specific persona}: