Hook Library
QuestionSurpriseCuriosityBeginner
What if I told you {surprising claim}?
A question-framed pattern interrupt that dangles a claim just implausible enough to demand proof.
Why it works
- The question format invites the reader to answer.
- A borderline-implausible claim demands proof.
- Creates instant curiosity about the 'how.'
Best use cases
Short-form video hooks.
Setting up a surprising reveal.
Goals:Go ViralEducate
Common mistakes
- A claim so wild it reads as clickbait.
- Overused phrasing that feels generic.
Examples
“What if I told you your best content is the stuff you're too scared to post?”
“What if I told you you're one offer away from a different business?”
“What if I told you posting less could grow you faster?”
Variations
Here's something that sounds fake but isn't:This shouldn't work. It does.Bet you didn't know {X}.