Hook Library
ListCuriosityAuthorityBeginner
{Number} {things} that {surprising benefit}.
The classic list hook — a countable, low-friction promise of dense value with a specific number.
Why it works
- A number sets a clear, finite expectation.
- Promises density with low cognitive cost.
- Odd, specific numbers feel more curated.
Best use cases
Roundups of tools, tactics, or ideas.
Evergreen saveable content.
Goals:Go ViralEducate
Common mistakes
- Padding the list with filler to hit a round number.
- A benefit too vague to earn the click.
Examples
“7 AI tools that replaced an entire marketing team (with prompts).”
“3 sentences that instantly make any cold email sound human.”
“9 tiny copy tweaks that lifted our conversion by double digits.”
Variations
{Number} lessons from {experience}.{Number} mistakes to avoid when {X}.{Number} underrated {things} for {audience}.