Hook Library
StoryCuriositySurpriseIntermediate
Here's a crazy story about {surprising subject}.
A story cold-open that promises entertainment and novelty, dropping the reader straight into an unexpected scene.
Why it works
- 'Crazy story' promises entertainment and novelty.
- Stories bypass skepticism — processed as experience.
- Sets up an open loop the reader must resolve.
Best use cases
Entertaining threads with a business lesson.
Humanizing a brand or founder.
Goals:Go ViralStorytelling
Common mistakes
- Overpromising 'crazy' then telling a mild story.
- Burying the lesson so deep readers miss it.
Examples
“Here's a crazy story about the guy who made millions selling pixels.”
“Here's a crazy story about the cold email that changed my career.”
“Here's a crazy story about the worst hire I ever made (and what it taught me).”
Variations
This is the wildest {thing} I've ever seen.You won't believe what happened when {X}.Buckle up — this one's a ride.